Social media marketing is a new addition to the South African Organizations marketing arsenal. A good knowledge of SCRM (Social Customer Relationship Managing) is necessary.  In the traditional marketing model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent such as advertising agencies, marketing research firms, and public relations firms.

SCRM

Recently with the growth of the social media platform, South African companies have found a completely new way of communicating. With the emergence of Web 2.0, which is associated with web applications that facilitate interactive systemic biases, interoperability, user-centered design, and developing the World Wide Web, the internet provides a complete new set of tools that allow people to build social and business connections, share information and collaborate on projects online.  SCRM (Social Contact Relationship Marketing) stems from CRM (Customer Relationship Managing) and gets often referred to Social CRM.

Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has is a unique platform that is easily accessible to anyone with internet access, creating new and exciting ways for South African organizations to increase their brand awareness and facilitate conversations with the customer

Social media marketing which is known as SMO, Social Media Optimization, benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers, business partners, and a method of managing their reputation online.

Key factors that ensure its success are its relevance to the South African customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications.

The most popular Social Media platforms include: Blogs, Delicious, Facebook, Flickr, Hi5, LinkedIn, MySpace, Reddit, Tagged, Twitter and YouTube

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Solar energy is one of the ideal alternative energy solutions as it is found in abundance and is clean and does not pollute the environment and best of all, is free. In fact, even an hour of solar energy is enough to provide power for the entire planet for an entire three hundred and sixty-five days. At present, this alternative energy solution is not being utilized enough though it can prove to be just the right solution to secure our long term energy needs.

The source of solar renewable energy is the sun so there is absolutely nothing wrong with taking advantage of this kind of energy because we will never be able to use too much of the sun’s power. The sun will be always be there and if we are creative enough we will continue to search for ways to harvest this energy and use it as electrical and thermal power. The question is, could there be more advantages to solar renewable energy? And another thing we need to answer is what the benefits are and would “Now” be the time to invest?

Again when you see the benefits of solar renewable energy, you are probably going to wonder why you never make the switch to solar energy before.

The Savings of solar renewable energy

The main reason for most people to look towards solar energy, is cost-effectiveness. Yes, you do need to invest some initial capital because you need to get the system up and running. But this investment is needed to buy the equipment. And this equipment needs to be put together before you can harness the energy of the sun and create your own electricity to power your house. But like any good investment, you should be in the “green” in no time.

Once the investment has been paid off, you are going to be saving on your power bill, some people will no longer have an electricity bill, others will pay much less. This all depends on the investment you make.

Solar Energy Efficiency Benefits

The efficiency factor is the second huge benefit of solar renewable energy. The power from the sun is so efficient, and it can be used for everything. Simple examples are things like lighting the garden pathway, security lights, or heating the pool. There are so many small devices that run on solar energy, that this alone can save you a lot of money. Together with residential solar panels you can switch from regular electricity to solar renewable energy.

Environmental Benefits

For the future of the earth you need to understand that one of the most important benefits is the environment. The amount of electricity we use is the cause of extreme issues like global warming and pollution of the environment. When we start using the sun to its fullest capacity we are using a completely natural and environmentally friendly energy source and we no longer need to worry about pollution because we know that we are not doing any more damage to the earth.

Project management is a methodical approach to planning and guiding project processes from start to finish. The processes are generally guided through five stages: initiation, planning, executing, controlling, and closing. Project management can be applied to almost any type of project.

Project Management is a formalised and structured method of managing change in a rigorous manner. It focuses on achieving specifically defined outputs that are to be achieved by a certain time, to a defined quality and with a given level of resources so that planned outcomes are achieved.

Project management is a carefully planned and organized effort to accomplish a specific (and usually) one-time objective, for example, construct a substation or implement a major new software system.

What does this include?

• Developing a project plan, which includes defining and confirming the project goals and objectives, identifying tasks and how goals will be achieved,
• Quantifying the resources needed, and determining budgets and timelines for completion.
• It also includes managing the implementation of the project plan, along with operating regular ‘controls’ to ensure that there is accurate and objective information on ‘performance’ relative to the plan, and the mechanisms to implement recovery actions where necessary.

There are major phases or stages (with various titles for these), during the project management cycle including feasibility, definition, project planning, implementation, evaluation and support/maintenance.